ADWEEK: ‘Milk’ Screenwriter and LGBT Activist Creates a Powerful Anti-Bullying Campaign for Coke

Black was recently tapped by Pereira & O’Dell to direct three short films for Coca-Cola in Latin America, challenging young people to choose compassion over bullying. One of the films, “The Text,” revolves around gay teens. Another series of ads, from JWT New York for Tylenol, examines the makeup of the modern family.